AD DESIGN
Book Cover
Challenge: To create an image and type-based book cover inspired from the title.
Solution: After sketching several thumbnails, I researched and created the book cover using images and text in Adobe Photoshop. I masked the treasure image into the magnifying glass to create more meaning to the overall cover and added the provided texts to finish it off. Mockup was made in Adobe Photoshop.
HEINZ AD SERIES
Challenge: The request and goal were to design a unified ad series for Heinz. / Client requested 4 relatively similar Ads as a theme for their products.
Solution: I used supplied product images and came up with the headline. Created a corona effect behind the can to show separation from background as well as using a drop shadow to give the product a realistic base. I used the groups tool to maintain unity for elements and pieces of the designs. Each one was made in Adobe Photoshop as well as its images and mockup.
